I always wondered about the message in ‘Charlie in the Chocolate Factory’ (‘Charlie’ from here). The story is too popular to be meaningless. Dahl seems to idolize poverty. But we have two versions of the rich capitalist, the profit seeking father of Veruca and the factory owner Wonka himself. Wonka employs unpaid drones: Oompa Loompas. Wonka satisfies and creates our desire for chocolate. Yet too much consumption (fat) is not good. We see the four sins of gluttony, spoiledness/overindulgence, gum and fame addiction, TV addiction (over stimulation).
Dahl’s vision is a very religious one, being poor is a virtue. But good things (factory ownership) come to those that are virtuous.
I think there are two ways it can be interpreted: One, Wonka is a good capitalist who wants to stress the good things about the system. He creates fairness (chance to win) for everyone who can afford chocolate. He is not profit but quality driven. Second, Wonka is neither good nor bad, he is eccentric, he is part of the system but he lacks empathy for (spoiled) children – he doesn’t see that it’s the parents’ fault. Maybe it is important for children to understand this ambiguity of life. We can hope but not expect goodness.
If Wonka was a real socialist (or prophet), why would he not give away chocolates to the poor?